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“Expectations are what people buy, not things.” -- Ted Leavitt, Harvard Business School

 

Here's how some of
our clients fared.

 

 

TWO FREE BOOKS
For an entertaining collection of war stories from the trenches take a look at two books that are available. CLICK above for details.

 

 

 


Success Stories

The ultimate test of marketing communications.

IBM
Positive impact on $8 billion in software sales. (percentage of increase proprietary). Re-launch of DB2, SAA. Today $20 billion plus.

JD EDWARDS
(First PeopleSoft, then Oracle)
$15 million to $60 million: 3 years. Today nearly $1 billion.

LAWSON ASSOCIATES
$15 million to $20 million: 1 year. Today $500 million+

LPC (PITNEY BOWES SOFTWARE)
$500,000 to $5 million: 3 years

PANSOPHIC SYSTEMS
(Now Computer Associates)
$3 million to $30 million: 5 years, Sold to CA for $280 million.

PEAT MARWICK ADVANCED TECHNOLOGY (KPMG)
$3 million to $6 million: 1 year

PROFESSIONAL COMPUTER RESOURCES
(Now Computer Associates product CA/PRMS)
$2 million to $16 million: doubled sales every year for 4 years

UNIQ COMPUTER (Launched UNIX)
$0 TO $500,000: 4 months

VIASOFT
$12 million to $18 million: 1 year

INTERSOLV
(Merged with MicroFocus to form the giant Merant Corporation)
$80 million to $150 million: 2 years

Branding Case Studies
Click here to discover the secrets behind
powerful branding case studies done for J.D. Edwards, IBM, Retail Target Marketing Systems, Pansophic Systems, Thumbscan, and Ethiopian Airlines.

Testimonials
In spite of the volatile nature of the Information Technology industry, where change is the only constant, Keith Bates & Associates has demonstrated a unique ability to build long lasting relationships, many of them going back over twenty years. Click here to read a few.