Consider these deliverables...
TACTICS

THE 90-DAY BLITZ for fast, inexpensive, qualified leads generation

We offer the 90-Day Blitz as a quick fix for identity crises and inadequate lead flow. What is it? It’s a multimedia, lead generation activity based on response compression techniques. It is a fully integrated 3 month program that combines traditional media (print, mail, telemarketing, etc.) with electronic media (broadcast fax, email, micro-websites, etc.) to create a sense of event, which in turn produces a substantial flow of leads in a very short time with minimal commitment of financial resources. Typically it uses 3 to 5 media vehicles to present your message to prospects over a week to 10 day period at the beginning of each of three months. The source--and rationale: Why response compression? To quote Ernan Roman, author of Integrated Direct Marketing, "We have found that the traditional sequencing of media does not create the maximum synergy from the media being employed”.

CONCEPT/COPY/CREATIVE approaches that will knock your socks off

We have been students of the creative process for nearly 30 years and can share the 6 key steps with you. As part of our Marcom Engine we build a creative repository incorporating Core Intelligence from the Audit and Strategy modules plus theme/image standards which evolve from the application of creative skills. This repository becomes the basis for all marketing/branding communications for the company and its products.

BIG IDEAS that will offer dramatic change in communications

We develop “big ideas” for your communications execution, or we can teach you the creative process. Marcom planning and producing are great, but without the “big idea” you’re only halfway there. Technology marketing is a special challenge to the creative effort because of the diversity of benefits and the complex audience matrix involved. To succeed we look for stopping power but not at the sacrifice of relevancy to both product and corporate branding issues. To quote David Ogilvy, famed founder and creative head of Ogilvy & Mather advertising, “You can do your homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas.”