We can lend wings to your marketing, and spurs to your sales.

Achieving
collaboration between Sales & Marketing.

Other Solutions:
Need to reexamine strategies?
Need sales/marketing collaboration?
Need mentoring, troubleshooting?
Need to cut cost of sales?
Need relationship selling?
Lead flow problems?
Having an identity crisis?
Differentiation messaging weak?

Solutions

Steps to creating a
unified voice.

Recent market research strongly suggests that greater collaboration between sales and marketing is critical to improve sales effectiveness. Historically, sales and marketing have largely worked independently of one another, often resulting in inconsistent messages that deliver ill-defined value and unclear lines of competitive differentiation. Expand Communications Group’s OneVOICE methodology helps bridge the traditional gap between sales and marketing to ensure a single message is delivered to the market, whether it is customers, partners, media, analysts or even employees.

Of course, sales and marketing have common objectives—to drive sales. However, there is often a disconnect between sales activities and marketing initiatives that results in a confused customer.

Expand Communications Group helps companies increase sales effectiveness with sales force training focused on delivering clear, distinct and differentiated messages.
• Compelling value proposition
• Competitive differentiation
• Clear, concise and consistent messages

Our unique Sales Force Message Training methodology aligns sales and marketing messages, trains the sales force on how to use the sales messages, and provides metrics to gauge success. Small group training sessions enable the sales force to begin using the messages in interactive role-playing scenarios based on real-life situations. The result is a consistent, unified sales force message that supports corporate objectives and provides a unified voice to the market.

This training methodology embraces our proprietary OneVOICE concept that creates message consistency across both sales and marketing ensuring that your sales force can articulate your value proposition, offer competitive differentiation and deliver other key messages to your customers in a clear, concise way that is consistent with what the marketing department is communicating to the market.

This effort will be driven by Patrick Rooney, president of the Expand Communications Group, www.expandcomm.com in collaboration with Keith Bates, an alliance partner.

Expand Communications Group is a sales and marketing collaboration firm that unifies business-to-business communications to present a single voice to the market. With a focus on improving customer acquisition and retention, they create meaningful communications programs to help realize their client’s organizational objectives.

© 2004 Expand Communications Group. All rights reserved.