VIRAL MARKETING

Buzz, Marian Salzman / Ira Matathia / Ann O’Reilly
Creating Customer Evangelists, Ben McConnell & Jackie Huba
Don’t Take Our Word For It, Godfrey Harris
Networlding, Melissa Giovagnoli
Selling to the Old Brain, Patrick Renvoise, Christophe Morin
The Anatomy of Buzz: How to Create Word of Mouth Advertising, Emanuel Rosen
The Influentials, Ed Keller & Jon Berry
The Secrets of Word-of-Mouth Advertising, George Silverman
The Selfish Gene, Richard Dawkins
The Tipping Point. How Little Things Can Make a Big Difference, Malcolm Gladwell
Unleashing the Ideavirus, Seth Godin
Virus of the Mind, Richard Brodie
Word of Mouth, Regis McKenna
Word-of-Mouth Marketing, Jerry Wilson

ADVERTISING/PROMOTION/PR

Advertising on the Web, Jim Sterne
Confessions of an Advertising Man, David Ogilvy
Creative Management, Wm. A. Marsteller
Essentials of Advertising Strategy, Don Schultz
From the Wonderful Folks Who Gave You Pearl Harbor, Jerry Della Femina
Guerilla PR Wired, Michael Levine
How To Make Your Advertising Make Money,
John Caples
J. Walter Takeover, Richard Morgan
Law and the Writer, Kirk Polking
Ogilvy On Advertising, David Ogilvy
Radio Advertising, Pete Schulberg
Real Time, Regis McKenna
Reality In Advertising, Rosser Reeves
Relationship Marketing, Regis McKenna
Saatchi and Saatchi, Philip Kleinman
Tale of The Blue Horse, Stanley Arnold
Tested Advertising Methods, John Caples
The Art of Writing Advertising, Bernbach/Burnett/Gribbin/Ogilvy/Reeves
The Benevolent Dictators, Cummings
The Hidden Persuaders, Vance Packard
The Regis Touch, Regis McKenna
The Trouble With Advertising, John O'Toole
The Unpublished David Ogilvy, Joel Raphaelson
Trust or Consequences, Al Golin

BIOGRAPHICAL

A Big Life, Mary Wells Lawrence-
A View From A Tall Hill, Terry Weiland
America Ceasar, William Manchester
Aristotle Onasis, London Sunday Times
Bashful Billionaire, Albert Gerber
Bill Gates, Gates and Hemingway
Boone Pickens (2), An Autobiography
CEO, Sandra Kurtzig/Tom Parker, W W Norton
Charlton Heston, An Autobiography
David Ogilvy, An Autobiography
DeLorean, John Z. DeLorean
Direct from Dell, Michael Dell
Father Son & Co. Thomas Watson Jr.,
Gates, Manes and Andrews
High Output Management, Andy Grove
Hillary Clinton, An Autobiography
Iacocca, Lee Iacocca/William Novak
Jack, Jack Welch
Jungle Rules, John Imlay
Lincoln The Unknown, Dale Carnegie
Long Walk to Freedom, Nelson Mandela
Marion Harper, Russ Johnston
Mother Teresa, Navin Chawla
My Wild Kingdom, Marlin Perkins
Odyssey, John Sculley/John Byrne
Onasis, Frank Brady
Papa Hemingway, A.E. Hotchner
Portrait of an Arizonian, Barry Goldwater
Readers Digest Great Biographies (3)
Rickenbacher, An Autobiography
Sam Walton: Made in America, Sam Walton
Sir Edmund Hillary, An Autobiography
Skyline Pursuits, John Batten
Still Me, Christopher Reeves
Terrors of Justice, Maurice Stans
The Brothers, Ivan Fallon, Hutchinson
The Difference Between God and Larry Ellison, Mike Wilson
The Great Getty, Robert Lenzner
The IBM Way, Buck Rogers
The Onassis Women, Kiki Moutsatsos
The World According to Peter Drucker, Jack Beatty
Trump, The Art of the Deal, Donald Trump
Warren Buffet, Andrew Kilpatrick
West With The Night, Beryl Markham
With All Its Faults, Fairfax Cone, Little Brown

BUSINESS MANAGEMENT including BUSINESS PROCESS REENGINEERING

A Passion For Excellence, Tom Peters/Nancy Austin
Adversity Quotient, Paul StoltzAgenda, Michael Hammer
Built to Last, James Collins/Jerry Porras
Business Process Improvement, H. James Harrington,
Competing Against Time, George Stalk and Thomas Hout
Competing For the Future, Gary Hamel, C. K. Prahalad
Competing in the Third Wave, Hope and Hope
Co-opetition, Adam Brandenburger and Barry Nalebuff
Corporate Creativity, Alan G. Robinson & Sam Stern
Five Frogs on a Log, Feldman/Spratt
Good to Great, Jim CollinsHigh
In Search of Excellence, Tom Peters/Robert Waterman
Innovation and Entrepreneurship, Peter Drucker
Leading the Revolution, Gary Hamel
Lexus and the Olive Tree, Thomas Friedman
Only the Paranoid Survive, Andy Grove
Process Innovation, Thomas Davenport, Harvard Business School Press
Reengineering Management, James Champy
Reengineering the Corporation, Michael Hammer
Reengineering Your Business, Morris and Brandon
The Agenda, Michael Hammer
The Death of Competition, James F. Moore
The Discipline of Market Leaders, Michael Treacy, Fred Wiersema
The Fifth Discipline, Peter Senge
The Leader of the Future, Drucker Foundation
The Loyalty Effect, Frederic Reichheld
The New Realties, Peter Drucker
The Reengineering Handbook, Manganelli Klein
The Virtual Corporation, William Davidow/Michael Malone
The Vital Difference, Harmon/Jacobs
Theory Z, William Ouchi
Value Migration, Adrian Slywotzky

CREATIVITY

A Whack On The Side Of The Head, Rober von Oech
Attitudes and Persuasion/Psychology Focus, Phil Erwin
Casting for Big Ideas, Andrew Jaffe
Creative Visualization, Shakti Gawain
Hare Brain-Tortoise Mind, Guy Claxton
Logic, Wesley Salmon
Mindworks, Charleen Swansea
On Intelligence, Jeff Hawkins
Purple Cow, Seth Goding
The Art of Animation, Walt Disney
The Art Spirit, Robert Henri
The Creative Age, Gene Cohen
The Creative Vision, Getzels & Cziksrentmikalyi
The Great Quotations, George Seldes
The Intelligence Edge, George Friedman
The Pursuit of Wow, Tom Peters

MARKETING / DIRECT RESPONSE

Being Direct, Lester Wunderman
Direct Marketing, Edward L. Nash
Integrated Direct Marketing #1, Ernan Roman, Integrated Direct Marketing #2, Ernan Roman,
Integrated Marketing Communications, Don Schultz
MaxiMarketing, Stan Rapp/Tom Collins
Or Your Money Back, Alvin Eicoff
Profitable Direct Marketing, Jim Kobs
Strategic Database Marketing, Arthur Hughes
Strategic Database Marketing, Rob Jackson/Paul Wang
Successful Direct Marketing Methods, Bob Stone, Telemarketing Campaigns That Work, Murray Roman
Telephone Marketing, Murray Roman
The Complete Direct Mail Handbook, Ed Burnett, The Great Marketing Turnaround, Stan Rapp/Tom Collins
The New MaxiMarketing, Stan Rapp, Thomas Collins

MARKETING / HIGH TECH & TRADITIONAL B2B

A New Brand World, Scott Bedbury
AOL.com, Kara Swisher
Beyond the Brand, John Winsor
Bottom-Up Marketing, Al Ries & Jack Trout
Business Intelligence, Kirk Tyson
Business to Business Marketing, Hunter/Tietyn
Changing the Way We Change, Jeanenne LaMarsh
Chasm Companion, Paul Wiefels
Clausewitz on Strategy, Boston Consulting Group
Clausewitz on War, Clausewitz
Corporate Espionage, Ira Winkler
Corporate Universities, Jeanne Meister
Crossing The Chasm, Geoffrey A. Moore
Customers.com, Patricia Seybold
Cyber Rules, Thomas Siebel
Differentiate or Die, Jack Trout
Diffusion of Innovation, Everett Rogers
Emotional Branding, Daryl Travis
Emotional Branding, Marc Gobe
Enterprise One To One, Don Peppers and Martha Rogers
Focus, Jack Trout
Gorilla Game, Moore/Johnson/Kippola
Guerilla Marketing for Consultants, Jay Conrad Levinson, Michael W. McLaughlin
How Customers Think, Gerald Zaltman
How to Drive Your Competition Crazy, Guy Kawasaki
I’m First, Linda Goldzimer
Innovation in Marketing, Theodore Levitt
Inside the Tornado, Geoff Moore
Interactive Web Applications with Tcl/Tk, Schroeder/Mike Doyle (Eolas)
Just Do It (the story of Nike) Donald Katz
Kotler on Marketing, Philip Kotler
Leadership Secrets of Attila the Hun, Roberts
Learning From The CEO, Jeanne Meister
Living on the Fault Line, Geoffrey Moore
Love is the Killer App, Tim Sanders
Marketing High Technology, William H. Davidow
Marketing Problem Solver, Cochrane Chase/Kenneth Barasch
Marketing Warfare, Al Ries & Jack Trout
Measuring Brand Communication ROI, Schultz/Walters
Measuring the Success of Your Web Site, Hurol Inan
Microsoft, Doug Dayton
Million Dollar Consulting, Weiss
Net Gain, Hagel/Armstrong
Net Ready, Amir Hartman
Permission Marketing, Seth Godin
Positioning, Al Ries & Jack Trout
Power Branding, Marty Brandt
Quest for Loyalty, William Porter
Release 2.0, Esther Dyson
Selling Microsoft, Doug Dayton
Survival is Not Enough, Seth Godin
The 22 Immutable Laws of Branding, Al Ries and Laura Ries
The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
The Career Makers, John Sibbald
The Cluetrain Manifesto, Levine, Locke, Searls, Weinberger
The Crisis Counselor, Jeffrey Caponigro
The Engaged Customer, Hans Brondmo
The Fall of Advertising and the Rise of PR, Al Ries and Laura Ries
The Goal, Goldratt & Cox
The Marketing Imagination, Theodore Levitt
The Negotiator, Royce Coffin
The New Positioning, Jack Trout
The One to One B2B, Peppers/Rogers
The One To One Future, Don Peppers/Martha Rogers
The Phoenix Effect, Pate and Platt
The Power of Simplicity, Jack Trout
The Search for Digital Excellence, Ware/Gebauer/Hartman/Roldan
The Secrets of Consulting, Weinberg
Thriving on Chaos, Tom Peters
Time Management for Exectives, Januz & Jones
To Catch a Mouse, Make a Noise Like a Cheese, Lewis Kornfeld
Total Recall, Joan Minninger
Unleashing the Killer App, Downes/Mui
Web Metrics, Jim Sterne
Well Made in America, Reid
Word Wide Web Marketing, Jim Sterne

MOTIVATIONAL

500 Way to Throw Away Stress, Donna Smallin
Ageless Body, Timeless Mind, Deepak Chopra
Chicken Soup for the Golden Soul
Chicken Soup for the Unsinkable Soul
Enthusiasm Makes the Difference, Norman Vincent Peale
For the New Intellectual, Ayn Rand
How To Win Friends & Influence People, Dale Carnegie
Is It Worth Dying For? Robert Eliot and Dennis Breo
Journey into Healing, Deepak Chopra
Life Strategies, Dr. Phil McGraw
Love, Medicine and Miracles, Bernie Siegel
Stay Alive All Your Life, Norman Vincent Peale
Stop Obsessing, Edna Foa & Reid Wilson
Success One Day at a Time, John Maxwell
Success Through a Positive Mental Attitude, Napoleon Hill/Clement Stone
Ten Philosophical Mistakes, Mortimer Adler
The Art of Happiness, Dalai Lama
The Force is With You, Stephen Simon
The Heart of the Soul, Gary Zukaw
The Magic of Believing, Claude Bristol
The Missing Piece Meets the Big “O”, Shel Silverstein
The Positive Principle Today, Norman Vincent Peale
Think & Grow Rich, Napoleon Hill
Total Recall, Joan Minninger
The Missing Piece, Shel Silverstein
The Positive Principle Today, Norman Vincent Peale
The Power Within You, Claude Bristol
The Road Less Traveled, Scott Peck
The Seat of the Soul, Gary Zukaw
Where the Sidewalk Ends, Shel Silverstein
You Can if You Think You Can, Norman Vincent Peale

SALES/CUSTOMER SERVICE

7 Steps to Fearless Speaking, Lilyan Wilder
Beware the Naked Man Who Offers You His Shirt, Harvey Mackay
Effective Speaking, Dale Carnegie
Further Up the Organization, Robert Townsend
Going For It, Victor Kiam
How to Get People to Do Things, Robert Conklin
How To Win Friends and Influence People, Dale Carnegie
I Can See You Naked, Ron Hoff
Anatomy of a Successful Salesman, Arthur Mortell, For Those Who Sell, J.S. Crockett
How To Sell Yourself, Joe Girard
Guerilla Teleselling, Levinson/Smith/Wilson
Lets Get Real, Mahan Khalsa
Samurai Selling, Laughlin/Sage
Spin Selling, Neil Rackman
Solution Selling, Mike Bosworth
Straight Talk for Monday Morning, Allan Cox
Strategic Selling, Robert Miller/Stephen Heiman/Tad Tuleja
Miller-Heiman Successful Large Account Management, Miller/Heiman/Tuleja,
The Five Great Rules of Selling, Percy Whiting
The Greatest Salesman in the World, Og Mandino
The Power To Get In, Michael Boylan
Total Customer Service, William Davidow/Bro Uttal
What’s Your Point?, Bob Boylan
Mastering the Complex Sale, Jeff Thul
Say It With Confidence, Margo Krasue
The Entrepreneurs Survival Guide, John Cullinane
The Eternally Successful Organization, Philip Crosby
The Mentor, Jack Carew
Up the Organization, Robert Townsend
You Can Negotiate Anything, Herb Cohen

INVESTING

Beating the Street, Peter Lynch
Buffet, Roger Lowenstein
Guide to Investing, Robert Kiyosaki
Guide to Understanding Money and Investing
How To Be Your Own Stockbroker, Charles Schwab
It's Easy to Be Rich, Robert Kiyosaki
Mark Skousens Complete Guide to Financial Privacy
Real Estate Investing, Stone & Strauss
Real Estate Riches, Rolf de Roos
Rich Dad, Poor Dad, Robert Kiyosaki
The Millionaire Next Door, Stanley & Danko
The Warren Buffet Way, Robert Hagstrom Jr
You’re Fifty-Now What? Charles Schwab